International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)

frame structure

Heart-moving stories about kitties in Runet in the paradigm of the genres of volunteer discourse

The article deals with heart-moving stories about kitties published on the Internet by the Moscow adoption center for cats “Murkosha”, which are studied in connection with the dominants of the volunteer discourse. The article focuses on speech genre and narrative characteristics of these stories. It is shown that their specific language, text, and other features are secondary to the main goal – to influence the reader, to induce him either to take the cat directly or to help the adoption center financially.