International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)

фольклорное творчество

On the Internet genre of ritual (based on new baby greetings)

The article focuses on the genre characteristics of online new baby greetings. The author investigates texts appearing in three cultures – Russian, German and Polish with a reference to earlier observations of «adult» greeting presented in the article «The Mental Scenarios and the Internet Centre Etiquette of Different Cultures (based on online greeting in four languages)» (2012). The author regards internet genres as remarkably similar to folklore and therefore likely to reflect the national culture-related way of thinking in a particular period of time.