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This article suggests a comprehensive analysis of the complex speech genres as a way to study the variability of their model and as an instrument of developing the general classification of complex speech genres.

The article is devoted to a formation of a complex speech genre in the culture as a result of borrowing and transformation by changing the basic strategy of the speech genre. The author considers that the processes of assimilation of foreign-language model and the processes of perception and production of the speech are based on the similar principles.

Satirical magazines are a unique form of the XVIII century literature. Standing outside the dominant in the XVIII century normative poetics, they share its didactic intent. They develop a specific genre system consisting of short literary forms. The research aims to create a structural model of this system. It involves multiple factors: the literary forms it includes are defined on several irredundant criteria. Its main genres are the editor’s essay, the reader’s letter, and parodies. The editor as the subject of an essay is a fictional character.