The article views a speech genre shaming understood as a person’s public censure or criticism leading to cultivating in them a feeling of shame or guilt, which contributes to their loss of reputation and respect in an online community. The author also clarifies the designation and underlying intentions which give an opportunity to delimit shaming from other Internet genres of aggressive nature (such as flame, trolling, holy war, hating, cyberbullying / sybermobbing, cyberstalking, and griefing) and to give its exact definition.