culture of speech

The speech ecosystem of an activist’s utterance is rooted in the paradigm of concepts of “movement”, “action”, “initiative”. Unlike their elder role models - the officials, who learned to avoid the first-personpronoun in their speeches - an activist is using an I-narrative which serves several purposes of the utterance. Firstly, it helps demonstrate their positive experience to those who are starting or thinking about joining the ranks of activists. Secondly, it is a public recognition of their own achievements.

The paper focuses on the problem of genre­-style in­competence of students, its linguistic and sociocultural reasons. This article is aimed at establishing the stylis­tic nature of a new genre of a review­-postcard. The results of the stylistic analysis show a certain contra­diction between theoretical ideas about the genre of the review­-postcard and its real embodiment in the students’ works submitted to the contest of pedagogi­cal reviews-­postcards for a modern children’s book.