community

The article examines the imperative internet comment as a special genre of conflict internet discourse. The research was based on the study of two communities of the social network “VKontakte”, differing in the structure of social connections: vertical type (official community “VKontakte with authors”) and horizontal type (“Showbiz stars news”).

The article is devoted to a concise analysis of correlation between language, culture, linguo-culture, mind, communication and community, that are regarded as part and parcel of some indivisible unity which is in focus of nowadays researches of integrative character. The speech genres are analysed in the paper through the prism of the unity in question