The thematic issue of the journal deals with a wide range of issues related to the manifestations of (im/anti)politeness in various genres functioning in both real and virtual environments. It is shown that nowadays research on politeness is not prescriptive or limited to the analysis of etiquette formulas– it is carried out from the perspective of discourse analysis, in conjunction with the social context, communicative situations, established ethical norms and value orientations. The place of genres on the politeness–impoliteness–antipoliteness scale is dictated by cultural norms and depends on the sphere of communication, its participants and their relationship. The consideration of the problems raised the issue is aimed at the development of systematic methodological approaches to the study of politeness in various genres, creation of algorithms for its analysis, and non-standard approaches to the study of speech genres.