strategy

The study aims to describe the speech genre of “motivational speech” in English-speaking motivational discourse. The relevance and scientific novelty of the research are determined by the need to construct the definition of motivational discourse, to clarify its discursive intention and strategy, and to study and describe its genre specificity.

This article focuses on linguistic-culural concepts of communicative behavior in Russin and English discourses and highlights their varieties: concepts-events and attributive regulative concepts. The former are modeled as a dynamic frame – scenario of a specific situation and correspond to a speech genre / speech act. The latter, attributive concepts of communicative behavior, characterize situation as a whole. they correspond to the quality slot in a concept-event frame and are verbalized by discourse strategies or tactics.