linguistic creativity

This paper analyses the use of the wishing genre among Russian young people. One of the features of youth speech is a shift from stereotypes, searching for new creative ways of expressing various intentions, such as evaluation, compliment, congratulation and wishing. The purpose of the study is to analyze the texts of wishes from the point of manifesting the linguistic creativity of the addressers; to identify the means and ways of destroying stereotypes.

The article presents the analysis of some means of linguistic creativity in posts of Russian Facebook subscribers, professionally connected with the word (journalists, liguists, literary critics, psychologists, writers, etc.). Among the most popular and efficient devices there are erratives, graphic accentuation, joined-up words, ellipsis, abbreviations, puns, word creation, English inclusions, borrowed English word-forming models, lituratives.