дискурсивы

The article discusses approaches to the description of the phatic communication domain and the connection between the concept of phatics and the theory of speech genres. The proposed consideration of the concept of phatics is based on the fundamental difference between the approaches to phatics by B. Malinowski and by R. Jakobson. Reliance on the function of contact maintenance makes it possible to identify a separate group of linguistic means that formalize speech subgenres of microdialogue.

The article presents the analysis of the speech genre aspects of TED talks, identifies their place in the speech genre hierarchy, their reference to the communication sphere and specifies their chronotopos peculiarities. Genregenetic properties of TED talks, forming their model, are analyzed through the research of their pragmatic framework constituted by discourse markers: through the aspects of discourse organization, the addressor and the addressee’s interaction, the author’s selfpresentation.