Modern dialectology develops in compliance with anthropocentric linguistics and it is a polyparadigmatic scientific field in which one of the leading positions is currently occupied by the communicative direction. The peculiarities of the genre nature of the dialect text is one of the topical directions of communicative dialectology. The article presents the study of the speech-genre representation of the food tradition which existed in the past and currently exists in the villages of the Vytegorsky and Totemsky districts in Vologda Oblast.