The paper focuses on the description of the genre of video apology, its forms and linguistic features. This genre has taken shape over the last decade and functions in the sphere of networked public discourse characterized in the paper. The popularity of on-camera apologies is increasing and attracts the attention of specialists from different spheres. This necessitates a linguistic comprehension of video apologies viewed as a polycode genre. The material under analysis comprises more than 25 video clips posted online over the last 10 years.