structural/speech genre analysis

The article discusses a problem of analysis of a polycode (multimodal) text as a hybrid phenomenon. Complex semiotic systems, which imply simultaneous use of codes on the levels of graphics, sound and traditional text format, present a problem for analysis on the basis of standard, traditional methods typical for linguistics, text analysis and literary criticism. The article is focused on the genre of the cartoon.

Тhe article tests the hypothesis that in the history of the speech genres theory and the journal/collection of articles “Speech Genres”, some structural – linguistic, stylistic, textual – patterns have developed in the “average” article on speech genres (namely: an article in the journal / collection of articles “Speech Genres”).