social media

The article deals with the analysis of linguistic and cognitive mechanisms for implementing ethical assessment in the genre of Telegram messages. The study is based on ethical assessments in messages of Ukrainian Telegram channels when constructing the image of Russia. The corpus included channels occupying leading positions in the TGStat rating by the number of subscribers and citations in the thematic groups “Media” and “Politics”.

The article examines the genre composition of publications that form the city’s image, presented in official and unofficial social media. Based on the component structure analysis of the city image and the Internet media space, we propose our own typology of social media that implements image-building functions and tasks.

The article examines the correlation between the media format in social media (for example, messages on a social network or instant messenger) and the genre as a typical communicative practice of using this format for certain pragmatic tasks. The theoretical ideas of the article are illustrated by the results of observation of social media messages collected using big data technology to study the image of the city of Arkhangelsk.

This article focuses on the development of a new trend in the digital genre theory of the computer-mediated communication (CMC). It is an extension of the offline genres theory but appled to the communicative space of the world wide web. The task of of defining criteria for the speech genres in the communicative space of the Internet is extremely complex and many-fold.. As a result we observe a diversity of classifications of the newcommunicative environment which arise under the influence of social media.