International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


genre of ecological advertisements

The Discourse Construction of Possible Worlds in the Genre of Ecological Advertisements

The article lays down the foundations of the theory of the discourse formation of the world which are then applied to the analysis of the discourse formation of possible worlds in ecological advertisements. The authors offer the definition of the discourse formation of the world and explain its difference from the alternative notion of the cognitive formation of the world. The discussion centers on several key aspects, including cognition, knowledge transfer and multimodal semiotic representations, as they function as part of the discourse world formation process.