International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


commercial

Genre «letter in the pack»: discursive construction of the addresser and the addressee

The paper focuses on the commercial genre «letter in the pack», specifically on the discursive construction of the addresser and the addressee. Methodologically, the author draws on speech genre theory and social constructionism to demonstrate how the categorized and typified personal experience of the addresser is transmitted onto the addressee and how this results in the construction of the axiologically charged system «addresser – addressee».