axiology

The research is based on psychological essays of a psychologist, philosopher, and writer Anna Kiryanova, posted on the Zen platform in 2018–2025. Speech genre innovations and speech genre synthesis are analyzed from the point of view of axiology, didacticism, and directiveness.

The paper explores some axiological and linguistic aspects of the busters’ lyrics as a genre in Runet. The author aims at revealing key axiological values and their linguistic actualisations in the busters’ lyrics as well as characterising the identity of “the main hero”. The data were retrieved from three online communities in the Russian social network VKontakte.