пожелание

The article examines ‘well-wishes’ as a speech genre that was initially borrowed from direct communication, but transformed over time and is now functioning in the web environment in the form of pictures or drawings containing poetic and prosaic texts, GIF animations, videos, slide shows of static images replacing each other and accompanied by music, as well as audio files (audio postcards or voice greetings).

This paper analyses the use of the wishing genre among Russian young people. One of the features of youth speech is a shift from stereotypes, searching for new creative ways of expressing various intentions, such as evaluation, compliment, congratulation and wishing. The purpose of the study is to analyze the texts of wishes from the point of manifesting the linguistic creativity of the addressers; to identify the means and ways of destroying stereotypes.

The article presents an overview of research literature on the etiquettical conventional speech genre “wish” in Russian and foreign linguistics. The author compares definitions of the lexeme “wish” in various lexicographic sources, considers researchers’ approaches to determining the status of a wish and identifies some debatable problems of studying the genre. Particular attention is paid to the consideration of wishes within the theory of speech acts and the theory of speech genres.