Telegram

This article presents a study of the genre field of official Telegram channels of higher educational institutions in Russia. It is shown that the publications of these channels on this platform are similar in their structural and stylistic design: they have multimedia and text blocks, are characterized by concise and fragmented text, interactivity and hypertextuality, a combination of official-business and informal presentation of information, among other features.

The article discusses the product of the blog hypergenre’s transformation in modern instant messaging applications as a further development of blogosphere discourse genres using the example of Telegram service. The novelty of blog channels in Russian and international Internet space and their growing popularity determine the relevance of the research.