precedent phenomenon

The article presents the analysis of different types of precedent phenomena in the genre of online blog posts. The author defines a network blog as a macrogenre of Internet communication and a post as its microgenre. The author describes the main characteristics of online posts peculiar to other Internet genres and establishes the consistency of their genre features with the use of precedent units in online posts.

The article describes the Internet memes that are widely used in the Internet sphere as a part of the comic speech genres. Internet memes are considered a specific type of precedent phenomena. The possibilities of achieving comic effect and identifying the speech genres that incorporate Internet memes are defined as a coincidence of elements of the cultural background of communicants and common presuppositions.