International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


антропоморфная модель метафоризации

ANTHROPOMORPHIC METAPHOR IN THE GENRE OF THE ANALYTICAL REVIEW “RESULTS OF 2016” IN THE RUSSIAN PRESS

The author examines the conceptual idea of the development of Russia in 2016, reflected in the genre of analytical review in online publications of various (progovernment and opposition) socio-political, ideological orientation, and represented through metaphors formed within the framework of the anthropomorphic conceptual macromodel. The paper identifies the most actual models and their variants of anthropomorphic transfers in the media under investigation.