анонс

The article examines the genre composition of publications that form the city’s image, presented in official and unofficial social media. Based on the component structure analysis of the city image and the Internet media space, we propose our own typology of social media that implements image-building functions and tasks.

The article analyzes media genres interaction through the primary media sphere genre – news. The author gives opinions of researchers on the mixing of genres, lists genres which have undergone significant changes in the modern media sphere. The analysis is based on the news from the regional media field – one of Novgorod’s Internet resources. Analysis of four news texts published in November 2017 shows that the news includes a report, a journalistic story, an academic article, an announcement, a biographical note.