Интернет-жанры

The article deals with a speech genre “instructives” in network discourse. Its basic feature is intention to help a communicative partner and it is represented in advice, recommendation and instruction. Its two main types include responsive and initiative instructives, the former express an explicit problem, a request to solve it and a reaction to it whereas the latter contain preactive advice.

The article deals with comical reposts treated as a genre of network discourse. They include jokes, anecdotes, demotivators and other texts designed for entertaining readers. Such texts upturn stereotypical opinions and ways of behavior. The techniques of their construction and interpretation consist in incongruities between their parts and blending of incompatible meanings which seem bizarre and hence funny.

This article is devoted to the analyses of web lecture as a new genre of the Internet communication with growing popularity. Investigations of oral Internet genres are at their beginning, which implies the actuality of linguistic view especially on this genre type at a moment. The aim of the analysis is the genre characteristics of web lecture according to my Internet genre model, which includes media, pragmatic, structural and stylistic genre features.

The article touches upon current problems of speech genres functioning on the Internet and fits into the context of modern research in the field of virtual genre studies. The article discusses the speech genre of the movie announcement and describes the means of its language embodiment. The research is focused on the analysis of clich?d constructions and is based on 250 Indian film announcements written in Russian and posted on Indiankino.net.

The paper focuses on the research issues of a new field of linguistics – linguistics 2.0, one of the areas of study of which is the analysis of social media genres – genres 2.0. Taking into account basic parameters of structuring the genre space of political discourse, the analysis of the genre Instagram in the field of political communication is presented.

The object of the study are online tests in a news browser (Yandex, Mail.ru). The research focuses on the linguistic and genre characteristics of the test link – a part of this test, presented in the news browser as a link or icon and containing the title of the test and its preview. Test links are analyzed (1) semantically and pragmatically (including the most important pragmatic components: functions (the functions of the test itself and the functions of the test link, the most important of which are reporting information about the test and highlighting it).

The article attempts to consider new forms of Internet communication in terms of their genre affiliation. The research is focused on memes and demotivators, which are widely spread on social networks, but not always differentiated by users. The authors of the article conducted an online survey in order to find out what users of social networks understand by a meme and a demotivator, for what purpose, in what situation and who they send them to, how they react when they receive them.

The article considers issues related to speech genres in the new global areas of communication, which, in the first place, includes the Internet. Taking into account the main parameters of structuring the genre space of network discourse (V. I. Karasik, E. I. Go­roshko), the author identifies and describes the genre characteristics of the social network Instagram, which is one of the most popular platforms for communi­cation, self-­presentation, promotion and sales.

The article defines the principles of successful interaction between the lecturer and the Internet audience, in particular, their ability to accurately predict the addressee’s characteristics in order to choose the most appropriate means of their persuasion. In modern linguistics the factors of communication effectiveness include the type of the addressee and the conditions of their communication with the addresser.

Active development of the Internet communication and the expansion of technical capaсities caused the transformation of existing genres and determined the emergence of new ones. The article discusses the features of the implementation of the speech genre “memoirs” in the social network Instagram. The hashtag #воспоминание was chosen as the criterion for collecting entries, since, in our opinion, users can use this hashtag to mark the genre of a post. The aim of the work is to establish how genre characteristics of memoirs are reflected in the polycode space.