Интернет-жанры

Modern communication is greatly influenced by digital technologies which make available a new type of communication – hybrid oral-written communication, that is texts which contain both verbal and non-verbal components. This research is focused on a video article as a speech genre of academic communication, which appeared relatively recently on digital scientometric platforms. The article describes constitutive features of a video article, its discourse features, and its functional requirements.

The article deals with the genre of news stories clustering around the theme of coronavirus infection in the English electronic newspaper The Daily Mail. The purpose of the paper is to systematize the main characteristics of various news stories within the selected topic. The key genre-forming features of electronic news stories are the explicit nature of authorship, a wide range of readers, synchronous and asynchronous comments. There is a description of three news stories with various structures – an inverted pyramid, an hourglass and a multimedia story.

The space of social networks is improving very quickly, adapting to the needs of society. Until recently, the hashtag on social networks has been more of a tool for organizing and searching posts by topic; but today its function is expanding and deepening; new functions appear that require detailed analysis and description. Moreover, constantly evolving, the hashtag acquires the features of a self-contained text and even goes beyond social networks.

The article deals with hybrid playful speech genres in gaming Internet communication. It briefly highlights different approaches to the definition of the concepts of “hybridization”, “hybrid”, “hybridity” which are significant for this work. The communicative space of the Internet has become a kind of genre-generating environment that contributes to the emergence of new speech genres obtained as a result of hybridization.

The article deals with heart-moving stories about kitties published on the Internet by the Moscow adoption center for cats “Murkosha”, which are studied in connection with the dominants of the volunteer discourse. The article focuses on speech genre and narrative characteristics of these stories. It is shown that their specific language, text, and other features are secondary to the main goal – to influence the reader, to induce him either to take the cat directly or to help the adoption center financially.

The research is focused on the genre of Internet rating (an article representing a group of homogeneous objects in the form of a ranked, most often numbered list) and is based on approx. 600 texts of Internet rankings (2019–2020) from approx. 120 sites.

The article analyses a new compositional peculiarity of modern fiction – the introduction of a text fragment related by its lexical and graphic features to one of the genres of network communication (chat, blog, electronic mail, etc.) into the structure of the literary works.

The article examines the content and stylistic features of modern greeting discourse in social networks based on the texts of the professional community of business coaches and communication specialists in social networks. This type of greeting discourse is conventionally referred to a written electronic formal professional discourse variety. The content and style of these texts, on the one hand, preserve the cultural traditions of greeting speech rhetoric, on the other hand, they require innovative ideas and new means of expression.