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Comical Attractives in Network Discourse

The article deals with comical reposts treated as a genre of network discourse. They include jokes, anecdotes, demotivators and other texts designed for entertaining readers. Such texts upturn stereotypical opinions and ways of behavior. The techniques of their construction and interpretation consist in incongruities between their parts and blending of incompatible meanings which seem bizarre and hence funny. They include misunderstanding of non-standard situations, tautological evidence, reconsideration of word meanings, divergence of stylistic registers, incongruity of habitual and essential evaluations, disagreement between the positions of participants in a dialogue, intertextual combination of different genre dispositions, comical periphrasis, speech acts transformations.

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