жанр

The M. M. Bakhtin’s work on speech genres is wellknown. However this problem was examined by other outstanding Russian scholar A. A. Reformatskiy in his book «Technical editing of a book. Theory and method of work» published in 1933 (Bakhtin’s work was written twenty years later). Unlike Bakhtin Reformatskiy studied only a part of genres – genres of books – but his classification was more detailed and fixed main features of different genres depending on the aims of their publication.

The article is devoted to the search for the answer to the question what the cognitive approach to the genre means. The author believes that the goal of the cognitive studies of the genre is to build its mental model, reflecting its representation in the minds of the reader and writer.

The author examines the conceptual idea of the development of Russia in 2016, reflected in the genre of analytical review in online publications of various (progovernment and opposition) socio-political, ideological orientation, and represented through metaphors formed within the framework of the anthropomorphic conceptual macromodel. The paper identifies the most actual models and their variants of anthropomorphic transfers in the media under investigation.

The article analyzes media genres interaction through the primary media sphere genre – news. The author gives opinions of researchers on the mixing of genres, lists genres which have undergone significant changes in the modern media sphere. The analysis is based on the news from the regional media field – one of Novgorod’s Internet resources. Analysis of four news texts published in November 2017 shows that the news includes a report, a journalistic story, an academic article, an announcement, a biographical note.

The paper explores some axiological and linguistic aspects of the busters’ lyrics as a genre in Runet. The author aims at revealing key axiological values and their linguistic actualisations in the busters’ lyrics as well as characterising the identity of “the main hero”. The data were retrieved from three online communities in the Russian social network VKontakte.

The article presents a description of the genre system of the executive written discourse. The paper considers viewpoints of specialists in genre studies on the criteria for classifying genres. It presents speech genres typologies on the inter- and extra-linguistic bases according to: communicative intention, type of activity, specificity of the audience, etc. Through the analyses of various conceptions, the author comes to the conclusion that a complete modeling of a genre system is possible only if a number of factors is considered.

This article is devoted to the analyses of web lecture as a new genre of the Internet communication with growing popularity. Investigations of oral Internet genres are at their beginning, which implies the actuality of linguistic view especially on this genre type at a moment. The aim of the analysis is the genre characteristics of web lecture according to my Internet genre model, which includes media, pragmatic, structural and stylistic genre features.

The article is devoted to the genre of mirilka (from the Russian «мир» – peace) as the form of the children’s verbal creativity which is the byways of learning in linguistics and folklore. The topicality of the research of the speech genre of mirilka is connected with the wide use of such texts by preschoolers. Moreover, it is due to the possibility of using mirilkas in the educational process aiming to form the ability of overcoming conflicts and interacting constructively with peers in games.

This article presents a study of the most difficult in its characteristics and properties genre of journalism – an essay. The nature of the essay is determined by the fact that it functions both in journalism and in fiction. The paper aims at the research of the differences between newspaper and television Russian essays, and the analysis of the artistic and journalistic aspects of the reviewed essays.

The article deals with short stories of the modern Russian science fiction writer Vadim Sharapov. It is emphasized that nowadays a genre of short stories is becoming highly demanded, as they correspond to the reader’s needs in the perception of short messages. The article focuses on the description of the content and problem-thematic aspects of the stories of Vadim Sharapov (the collection of “The Share of Angels”), as well as the characteristics of the hero – a simple Russian man. The author resorted to descriptive and receptional methods of text analysis.