This article is devoted to the secondary speech genre “reminder”, which is widely used in contemporary mass literature. This genre reflects the author’s orientation on the limited store of knowledge of a potential reader. In a dialogue with the reader, the authors of mass literature try to create a feeling of intellectual comfort. The status of a cultured person is correlated with the ability, at least superficially, to navigate the world of classic literature. The ability to capture the «intertextual echoes» defines the level of cultural and linguistic competence of language person and its ability to navigate the game space of the text. The “reminder” genre is connected with gaming allusions when using case phenomena. The article shows different forms of actualization of the speech genre in texts.