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The article analyses the ways of implicit expression of the political stance of bloggers. The relevance of the topic under study is determined by the increased influence of non-institutional means of communication on political processes. Blogs, social networks, and messengers have become an important tool of communication among members of civil society, as well as platforms for expressing citizens’ positions. The expression of a blogger’s political position does not always occur directly and explicitly.

The article studies dialogization of media monologue messages aimed at intensifying the interiorization of new information into the addressee’s picture of the world by stimulating a dialogue with the audience. There have been singled out two levels of dialogization–discourse and genre.

The article is included in the circle of studies related to the study of genre characteristics of texts. The relevance of the study is determined by the changeable nature of speech genres, each of which contains traditional (archaic) genre-forming features, as well as new, changing ones. The aim of the undertaken research was to consider genre forms and features in the children’s comic magazine “Veselye Kartinki”. Issues of the period from 1985 to 1999 were selected as the research material.

This article is devoted to the secondary speech genre “reminder”, which is widely used in contemporary mass literature. This genre reflects the author’s orientation on the limited store of knowledge of a potential reader. In a dialogue with the reader, the authors of mass literature try to create a feeling of intellectual comfort. The status of a cultured person is correlated with the ability, at least superficially, to navigate the world of classic literature.

The author of the article understands lyrical discourses/texts as holistic speech acts, generated by inflamed emotions and a wide range of strong emotional affects which are certainly essentially interactive by nature. The notion of an authocommunicative (in a broader sense – lyrical) speech genre crossover embraces literary and colloquial, primary and secondary speech genres in the form of monologues and dialogues. The permanent feature of all of them is their special insightful stylistic expressiveness.