public apology

The article is devoted to the characteristics of the genre of public apology in the semantic and pragmatic aspect in the Russian mass media space. The choice of the subject is due to the growing popularity and increasing frequency of apologies made through media and social networks. This trend can be explained by changes in the socio-cultural landscape and the transformation of societal value orientations.

The article describes the genre of public apology in the diachronic and synchronic aspects. The data from different types of discourse serve as the material for the analysis: belles­lettres, nonconformist, judicial, political, mass­-media. The method of discourse analysis was the leading one while analyzing the functioning of public apology in various types of interaction. The method of contextual study of communicative situation was also applied.