International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


карнавализация

Ideological word “people” as carnivalization in russian anecdotes

The verbalization of the ideological word “people” in Russian anecdote texts is described, and the Russian ethnic self-stereotypes in humoristic context are studied. It is concluded that the Russian national character after anecdote data corresponds to the Russian national character as a whole.

THE WORLD INSIDE OUT: CARNIVALIZATION OF LINGUOCULTURAL CONCEPT IN AFORISMS

It is considered the phenomenon of carnivalization as temporary inversion of axiological meanings in the field of linguocultural concepts. Language means for creating the comical and its specific functions operating here are studied, it is established that the pathos of universal philosophical concepts is removed by carnivalization.

Comical Attractives in Network Discourse

The article deals with comical reposts treated as a genre of network discourse. They include jokes, anecdotes, demotivators and other texts designed for entertaining readers. Such texts upturn stereotypical opinions and ways of behavior. The techniques of their construction and interpretation consist in incongruities between their parts and blending of incompatible meanings which seem bizarre and hence funny.