tactics

This article focuses on linguistic-culural concepts of communicative behavior in Russin and English discourses and highlights their varieties: concepts-events and attributive regulative concepts. The former are modeled as a dynamic frame – scenario of a specific situation and correspond to a speech genre / speech act. The latter, attributive concepts of communicative behavior, characterize situation as a whole. they correspond to the quality slot in a concept-event frame and are verbalized by discourse strategies or tactics.

The paper focuses on the research into motivation letters as an integral part of an academic application process. The author claims that writing effective motivation letters needs a deeper understanding of inherent strategies and tactics. Through quantitative and qualitative analysis of successful letters showcased by American, Canadian and European universities, the author reveals some tactics and topics that the applicants use to impress admission officers.