International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


metaphors

SOCIO-ECONOMIC METAPHORIN THE GENRES OF POSITIVE AND NEGATIVE EMOTIONAL IMPACT

The article deals with the use of metaphors in the context of speech genres of emotional impact on the addressee. The theoretical substantiation of these genres with the description of their features and means of realizing the speaker’s intent are presented, taking into account whether the desired emotional impact is positive or negative.