коммуникативная компетентность

Based on dictaphone recordings, the article investigates some peculiarities of oral scientific speech of postgraduate technical students, emphasizing its significant features (informational and pre-made content, its official and monological character, means of direct adress) and highlighting the role of pragmatics (extralinguistic factors). On the basis of the experiment, it is proved that the story about academic research might be considered as a special scientific speech genre with some traits of popular science and educational variety of it.

Based on the data from Russian and English YouTube videos, the paper examines several modern varieties of the genre of the lecture (academic, public and entertaining para-scientific lectures). The analysis revealed that the main feature of the Internet lecture discourse is the speaker’s willingness to focus on their real audience and many more potential viewers and subscribers, so that they may not skip to another channel.

The article defines the principles of successful interaction between the lecturer and the Internet audience, in particular, their ability to accurately predict the addressee’s characteristics in order to choose the most appropriate means of their persuasion. In modern linguistics the factors of communication effectiveness include the type of the addressee and the conditions of their communication with the addresser.