International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


immigrant community

Interactive advertising In а multilingual society: Diversification of the genre

An important feature of advertising in social networks is its interactivity which transforms passive recipients into active participants of the advertising process. Internet users can ban an advertiser or, conversely, subscribe to its news. Moreover, they can post their evaluation of products and services, share advertisements with other users, cite and allude to commercials in virtual discussions, and use them as the basis for compiling their own advertisements.