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The research is based on personal observations made while staying in municipal hospital and notes taken at the surgery of the mentioned hospital from November, 21 till December, 4 of 2015. The focus is on the following pairs of communicators: the doctor – the patient, the nurse - the patient, the nurse – the nurse, the patient – the family member, the patient – the patient. The article deals with a problem of interception, following A.V. Nagornaya, who based her research on English literary texts.

The article deals with the timely problems of modern communicative linguistics and virtual genristics. In the article, the essence of the dialogism category is defined in relation to both traditional communication (not technically mediated and non related with electronic media environment), and in relation to Internet communication, where the studied category has its own characteristics. With the base on the lexicographical sources, the differences in the conceptual content and the use of the terms «dialogism» and «interactivity» are established.

The article is devoted to the urban speech practices of the early twenty-first century in inofficial and semi-official spheres. The following basic terms are offered: indicators of everyday oral colloquial speech, informative level, interactivity, colloquial genre. The analysis of collected material has shown that at speech interaction "at home" the model «the speaking subject-a situation-a subject of the speech-listening» comes up. at «outdoors» interation, the model «speaking subject – situation – listener» model prevails.

The objective of the research. The research deals with the description and classification of the dialogical genres of the modern political discourse of the United States, namely of the White House. The study was carried out using the method of classification and the descriptive method from the discourse positions, taking into account the social actors using these genres: politicians, journalists and the audience.