International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


consumer discourse

Speech genre of consumer reviews and its transformation in the digital age (based on reviews of doctors)

We analyze the influence of new technologies of communicative interaction on the transformation of the speech genre of consumer reviews on the Internet. The research is based on reviews of doctors and medical services taken from the websites of specialized online publications and forums. The author compares modern Internet-reviews of the consumer with the genre-prototype – reviews in the Book of Complaints and Suggestions.