International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


communicative competence

The Genre of the Lecture and its Modern Varieties

Based on the data from Russian and English YouTube videos, the paper examines several modern varieties of the genre of the lecture (academic, public and entertaining para-scientific lectures). The analysis revealed that the main feature of the Internet lecture discourse is the speaker’s willingness to focus on their real audience and many more potential viewers and subscribers, so that they may not skip to another channel.

E-­Lecture as a Special Genre

The article defines the principles of successful interaction between the lecturer and the Internet audience, in particular, their ability to accurately predict the addressee’s characteristics in order to choose the most appropriate means of their persuasion. In modern linguistics the factors of communication effectiveness include the type of the addressee and the conditions of their communication with the addresser.