International journal
ISSN 2311-0759 (Online)
ISSN 2311-0740 (Print)


addresser

Internet genre of conversation with a priest: The problem of communication efficiency

There is no doubt that the Internet has a huge impact on modern communication and significantly expands its capabilities. Apparently, various genres, including rather conservative religious discourse, are successfully adapting to this new type of online interaction with the mass addressee.

Public Internet discussions on faith: The problem of persuasion effectiveness

Considering effective communication, linguists traditionally focus on the type of the addressee and the conditions of their interaction with the addresser. The paper analyzes some transformations of oral genres on the Internet, including public discussions on the role of Orthodox faith in modern life, the functions of the religion in the spiritual and moral education of the contemporary society and its relation to the scientific breakthroughs of the 21st century. The analysis of video materials shows that their main addressee is the youth audience.

Genre «letter in the pack»: discursive construction of the addresser and the addressee

The paper focuses on the commercial genre «letter in the pack», specifically on the discursive construction of the addresser and the addressee. Methodologically, the author draws on speech genre theory and social constructionism to demonstrate how the categorized and typified personal experience of the addresser is transmitted onto the addressee and how this results in the construction of the axiologically charged system «addresser – addressee».