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TRANSFORMATION OF BLOGS AS A GENRE IN INSTANT MESSAGING APPLICATIONS

The article discusses the product of the blog hypergenre’s transformation in modern instant messaging applications as a further development of blogosphere discourse genres using the example of Telegram service. The novelty of blog channels in Russian and international Internet space and their growing popularity determine the relevance of the research. The main similarities and differences between classical blogs and blog-channels in Telegram are noted in the framework of the communicative-technological model of the description of the speech genres of online communication, which can function as a basis for a detailed study of the new phenomenon from the discursive, speech genre, and linguistic positions.

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