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Genre individuality of steb in internet communication

The research is devoted to the consideration of mockery as a contemporary communicative phenomenon. The article describes trends of the modification in the genre mass media field, a characterization of some sociocultural background and preconditions of mockery’s origin is discussed, two variants of mockery – intellectual and marginal – are distinguished.
Mockery as a sociocultural phenomenon appears as a result of carnivalization, critical evaluation and parody, which are based on the means of the comic – irony, satire, sarcasm.
Mockery as a subcultural phenomenon found in Internet discourse is characterized by the intention to provoke, shock and scandalize. Its distinctive feature is familiar tone of communication. Mockery contains destructive criticism, lexical means with negative connotation, slang, jargon, offensive and abusive language.

DOI: 
10.18500/2311-0740-2016-2-14-116-122
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