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Communicative deviations and circumstances of efficiency of speech genre

The article presents an analysis of the problem of the efficiency of construction and perception of speech genres in cooperative communication. Exemplified by samples of communicative failures (communicative deviations) taken from Russian and Ukrainian fiction, the circumstances of the efficiency of construction and perception of speech genres in the oral modus of communication are formulated, where the oral modus is viewed as one of the key notions of linguistic genology that includes interrelations of the lingual realization of the communicants’ intentions and non-lingual constituents of speech construction and perception.

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